Introduction
Flying Horse has been voted “Best Community in Colorado Springs” for the past four years and is a pillar of the town’s expanding Northgate area.
The homes in Flying Horse are meticulously-crafted and nestled in quaint enclaves surrounded by tranquil open spaces and pocket parks. Constructed by the area’s most respected builders, you’ll find houses starting in the upper $400s with custom home options in the millions.
From families to active adults to retirees, there’s something for everyone at Flying Horse.
The Situation
This is the story of 2278 Coyote Crest View, a gorgeous custom-built Saddletree home in the heart of Flying Horse. Five bedrooms, four bathrooms, 12-foot ceilings throughout 5,563 stunning square feet.
Like most properties in this pristine Colorado Springs community, it sounds like a fairytale—but it took some time for these home sellers to achieve a happy ending.
After 6 years calling 2278 Coyote Crest home, Curtiss and Barbara Miller were ready to sell, downsize, and start a new chapter.
In a community like Flying Horse and a town like Colorado Springs—one of the nation’s hottest real estate markets—this was going to be a smooth and quick sell, right? After all, homes in Colorado Springs are only on the market for an average of about 30 days right now.
Not so fast.
Even with a disproportionately low inventory compared to the overwhelming demand, and a relatively large pool of prospective buyers considering the north-end location (Colorado Springs, Denver, Castle Rock, Monument…), this gorgeous home on Coyote Crest sat idly on the market for more than a year.
Frustrated with the lack of activity, Curtiss and Barbara decided to try a different approach and switch realtors.
The Solution
Enter Tanya Stevenson, Co-Owner and Managing Broker at Park Avenue Properties of Colorado Springs.
Tanya and her team quickly identified a few issues with the listing and began a 360-degree marketing campaign that involved home selling best practices—some tried-and-true, some a little more progressive.
- Discovered the home was priced too high and adjusted based on a deeper market and home comp evaluation.
- Enlisted professional photography services to capture and promote the unique essence of the home and its outstanding qualities.
- Expertly staged each room to be warm, welcoming, and truly showcase the home’s potential.
- Capitalized on the power of video with expansive drone footage of the property as well as a personal and inviting walkthrough video. This allowed potential buyers to get a great feel for the home before ever stepping foot inside.
- Aggressively marketed the listing through organic and paid campaigns spanning several social media platforms.
- Broadened the target market for potential buyers to include Denver and surrounding areas.
“The way that Tanya put her touch on things, and her perspective on things, I believe had a lot to do with the way it was sold.”—Barbara Miller
The End Result
2278 Coyote Crest View was under contract within three months. Curtiss and Barbara were free to finally move forward, unburdened, and live happily ever after…
“(Working with Tanya and Park Avenue Properties) has been amazing. The home had been on the market for almost a year and a half with a different broker. Tanya came in and restaged our house to make it a home…and within three months, she sold our home…she wasn’t just selling a house.”—Curtiss Miller
About Park Avenue Properties of Colorado Springs
The team at Park Avenue Properties specializes in buying, selling, staging, investing, military relocation and new construction in Colorado Springs and the surrounding communities. Tanya Stevenson, co-owner and founder of Park Avenue Properties is a 4th generation resident and a top producing Realtor since 1997. Tanya’s history and familiarity of the community provides a great resource in the Colorado Springs area and real estate market. Learn more at ParkAvenuePropertiesCO.com.
